After Pressure From The European Commission, Google Will No Longer Call Games With In-App Purchases ‘Free’ On The Play Store

Play-icon-largeConsumer unrest over the prevalence of in-app purchases in free-to-play games has grown as of late, and nowhere is it more apparent than in Europe. The European Commission, the EU’s legislative arm, has issued instructions to both Google and Apple to more accurately market the erstwhile “free” games. They’ve also instructed both companies not to encourage children to buy virtual items with real money after considerable complaints from consumers. Today the Commission reported on its progress, including a favorable response from Google.

After Pressure From The European Commission, Google Will No Longer Call Games With In-App Purchases ‘Free’ On The Play Store was written by the awesome team at Android Police.

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